Kevin Ohannessian: What’s your favorite thing at E3 this year?
Ben Feder: Can I say my own games? We’re really excited about the first-party controllers. I think what Sony is doing is exciting, what Microsoft is doing is exciting, what Nintendo is doing is exciting. It’s all going in different areas. It’s all goodness, all ways in which we can innovate, first-parties can innovate, without dealing with console shift. Console shift is exciting, but it is also very disruptive. This doesn’t feel disruptive, but it does feel like a lot off upside in terms of innovation and creative. We’re excited about that, we’re excited about our own games. It helps to have a hit already in the marketplace with Red Dead Redemption. We’re in a good place with retailers, we’re in a good place with first party. We got Mafia II coming up, we got Spec Ops coming up, and L.A. Noire. The other thing that has impressed me about the show, for all the companies that is focusing on fewer, better titles, the quality out of the show that I see today is massive. You don’t see a lot of pedestrian efforts. I am happy to see that–it’s really good for the industry. And the consumer ultimately benefits.
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