Kevin Ohannessian: What is your favorite thing at E3 this year?
Marc Whitten: I like our stuff pretty well, and that’s not just a PR answer. I have been working with Xbox for 10 years, and the stuff we’re doing around ESPN and Kinect, and finally getting to a place we can bring out more of the interactive experiences for everyone. Interface and controller has been such a big problem in this space, it’s pretty cool. There are a lot of great games out there as well. I’m pretty excited about what’s happening in the living room–all of the screens being connected, really showing the power of something like Xbox Live and Kinect.
What hurdles did you have to get over for the ESPN deal?
They are great partners, and from meeting number one the excitement was through the roof on both sides. We got our teams together, and we started saying, “We can do this, and we can do this. This what we look like. Here are the types of things ESPN has been wanting to do for a while, but it’s a little tough in the living room without the interactivity. Here’s what we’ve been thinking, here’s what we know about what happens in games and how that would translate into non-game stuff.” That part was never a hurdle. I think getting through the logistics of when and how, and how we can get our schedules to align and those parts, that’s always work.
Read the full article at Fast Company.