Kevin Ohannessian: What’s your favorite thing at E3?
Reggie Fils-Aime: Other than my own products? As we’re talking, I really haven’t had a chance to walk around the entire show floor. I am looking forward to seeing Halo: Reach. I’m looking forward to spending time with some of our third-party publishers. What I enjoy is getting out and talking to people, versus getting my own hands-on, just to get an unbiased perspective on what’s the buzz or what’s the thing to see at the show. The stuff that people coming have been sharing with me have been more on the amusing side, shall I say, in terms of what they are seeing at our competitors’ booths. Before I share those broadly, I want to see for myself.
Why has Nintendo gone 3-D with a handheld, the Nintendo 3DS. Why not go 3-D with the Wii?
Nintendo prides itself in being a technology-driven, mass-market, entertainment company. The fastest way to bring 3-D to consumers is to do it on a handheld. When a consumer purchases a handheld, they get everything they need. They get the screen, you’re able to buy the software, have a range of different experiences. By the time the prices on 3-D television sets and the glasses come down to a mass market price, it will be some number of years in the future. So for us the way to innovate and to bring this to the consumer sooner rather than later, was to do it on a handheld.
Read the full article at Fast Company.