“The Guild” may not be on network television, but with millions of downloads and a third season starting, Felicia Day is proving that a geek community is better than broadcast.

If you don’t think a massively multiplayer online role-playing game can be sexy, then you’ve never seen Felicia Day sing “Do You Want to Date My Avatar.” The music video–which is a promotion for the new season of the online sitcom The Guild–hit number one on iTunes after its debut last week, and has accumulated over 2 million views on YouTube.

So what is the show about? The Guild follows a woman’s virtual life with a group of friends in an MMO similar to World of Warcraft and how it spills into her personal life. The series manages to tightrope walk the fine line between making fun of people who live their social lives inside of video games, and making their lives actually look like fun. The Guild has garnered almost 6 million downloads on Xbox Live, another 2.5 million on MSN, and 3 million on Zune. Add the 2 million from official site WatchTheGuild.com, and about 12 million views on YouTube, and you’re over 25 million views. The DVDs for each of the two seasons continue to rank in the top 20 comedies on Amazon.

Read the full article at Fast Company.