When Sony launched The Tester last February, it was the company’s first foray into producing a popular entertainment TV show for its PlayStation Network. Well, the show has finished its run of eight episodes, with Will Powers winning the coveted job at SCEA. But how did Sony’s gamble into original content perform? “We’ve achieved 2 million views of The Tester, which is pretty much right up there with our top free game demo downloads like God of War 3 or Infamous,” said Susan Panico, Senior Director of the PlayStation Network. “What that tells us is this type of content has really high relevancy and entertainment value for our audience.”
Read the full article at Fast Company.