As its Need for Speed racing franchise reaches 100 million units sold, gaming giant Electronic Arts reveals its move onto the Internet next year with Need for Speed World Online. “As we see gamers’ habits in the online space, it was just a natural move. We have millions of fans that have moved into casual gaming,” said Keith Munro, vice president of Global Marketing for the franchise.

With two titles this holiday season, Need for Speed Shift (for Xbox 360 and PlayStation 3) for the simulation-lovers and the coming Need for Speed Nitro (on Nintendo DS and Wii) for arcade-gamers, there was room for a third pillar in the franchise. Munro said, “The action pillar is still critical, and that’s where Online comes in.” According to the company, it will be the largest Need for Speed ever.

Read the full article at Fast Company.