Award-winning writer Neil Gaiman started a new fairy tale on Twitter–and the world wrote the rest of it. Users tweeted lines for the story, helping it unfold on BBC Audiobooks America’s twitter feed. The now-finished story has been edited and released as a free audiobook available at the BBC’s site and iTunes.

How did the Twitter story, “Hearts, Keys, and Puppetry,” come about? The plan for the crowdsourced project was inspired by the Royal Opera House’s Twitter experiment. BBCAA sought out a twitter-savvy author to kick the thing off, and found it in Gaiman. “Neil very generously embraced the idea right away,” says the project’s moderator for BBCAA, Tara Gelsomino. “He crafted a doozy of a sentence and agreed to tweet it at our selected start time, despite the fact that he would be en route to China.”

Read the full article at Fast Company.