Microsoft’s “Halo” franchise has a rich history of live action trailers and commercials. At the E3 video game convention, Microsoft unveiled a new trailer to introduce the UNSC Infinity and its military personnel–the basis of “Halo 4′s” multiplayer campaign–and to lead the audience into the heroics of series’ protagonist, Master Chief.

At its press event in L.A. today, amongst other trailers and announcements, Microsoft previewed Halo 4, the latest entry in the sci-fi action series starring military superhero Master Chief.

Leading into the gameplay demo of Master Chief coming to aid a downed spacecraft, the company screened a live action trailer that focused on the ship and the marines aboard. “We begin like the story of the Titanic, a very uplifting commissioning of this new starship the UNSC Infinity,” says Xbox Global Group MarCom Manager Ryan Cameron. “We then juxtapose that hope and promise with the terror of it being ripped out of the sky by the new threat that is in Halo 4.”

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