It happens every time. Since Tim Cook and company unveiled the long-awaited Apple Watch on September 9 of last year, there has been a flood of spec rumors, analyst predictions, and feature “leaks.” On Monday, Apple should address most of the unanswered questions at its “Spring Forward” media event in San Francisco. (Fast Company will live-blog the event starting at 1 p.m. ET/10 a.m. PT.)
So what have people been saying about the watch and Monday’s event? We’ve joined forces with Emergent, a research project that started at Columbia University and is now an independent tracking platform for online rumors. This collection of published scuttlebutt may provide clues to what Apple may be about to reveal—or at least what people expect.
Foremost in people’s minds has been the cost of this latest Apple gadget. The company had announced that the watch’s price would start at $350. This is presumably for the aluminum Watch Sport, and possibly only for the smaller 38mm model, not the 42mm model. But with other versions, such as the stainless steel version and the Edition model made with 18k gold, and the variety of bands, there has been plenty of room left for speculation.
Read the full article at Fast Company.