Ubisoft has explored several chapters of history in its Assassin’s Creed series–the first game took place in the Middle East during the Crusades and AC II and its sequels Brotherhood and Revelations depict Renaissance Italy. But for Assassin’s Creed III, players finds themselves in America during the Revolution. With such a patriotic setting, in an election year, it seemed perfectly natural for Ubisoft to partner with Rock the Vote. Stone Chin, the PR manager for Assassin’s Creed, says, “We saw some great parallel themes behind what was happening during the Revolution in terms of empowerment and what Rock the Vote is doing by encouraging young Americans to vote.”
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