This Thursday, October 13th, Sony is launching the PlayStation VR worldwide. With this hardware launch, virtual reality will be making a larger push into people’s homes through the familiar path of their game consoles.

Since the original PlayStation 1 launched in America in 1995, and including the handhelds like Vita, as well as the launch of PlayStation Move and its accompanying camera in 2010, this is the eighth major hardware launch for the gaming giant.

We talked with John Koller, VP of marketing for PlayStation about the launch of the company’s headset. He has been pushing PlayStation hardware since 2005’s release of the PlayStation Portable (PSP), having worked on six of those eight hardware launches over the years.

Upload: By our count, this is the eighth hardware launch for PlayStation. What have past launches taught the company?

John Koller: Each of our platform launches has aspired to stretch what we provide to our community, and to continue to provide the best place to play. PlayStation VR is no different. It will be very much a gaming-themed platform for us. We really believe that the gaming community is ready for a higher level of VR. Our overall goal is to provide that holy grail of gaming, which is transporting yourself into the gaming world.

It feels like your senses are taken away from you: your visual and your audio is taken over by the most wondrous worlds that developers can create. So we think it’s a step towards that ultimate goal. We are really excited for it. This has been a journey for the company; this has been a journey for VR, certainly. I think we are launching it at the right time and it’s a good innovation story.

Read the full article at Upload VR.