Humor is a subjective thing. And for kids, sometimes all it takes is pastries. Miles Ludwig says, “All we have to do is put Cookie Monster sitting with a plate of cookies. And Cookie Monster says, ‘Oh no! Me not supposed to eat those cookies! Me need your help!’ That’s a really funny situation, but it doesn’t require a lot of exposition. And kids immediately get that Cookie Monster really needs their help.”
Miles Ludwig is the managing director of the Content Innovation Lab at Sesame Workshop. This is the digital arm of Sesame Street. The Lab develops the educational and entertaining Sesame content that can be found online and in several apps, and it wants to reach children using the latest tech tools.
“The Innovation Lab was formed to try and stay ahead of new emerging technologies. It’s not about the technology that’s at the top of everyone’s mind just because it’s cool and buzzy,” says Ludwig. “It’s about whether or not that technology will become ubiquitous over time, so that it is available and accessible to all children across the full social and economic scope. At the beginning of Sesame, television was a luxury item and not yet in every home, and yet the founders of Sesame Street had the vision that it could be used as a powerful tool to entertain and educate.”
Read the full article at Kill Screen.