At this week’s E3 conference, there was no consumer Rift in sight. Instead, a focus on what the headset will need to succeed.

Less than three months ago, Facebook bought Oculus VR, best known as the company behind the virtual reality gaming headset Oculus Rift, for $2 billion.

So at this week’s Electronic Entertainment Expo in Los Angeles, many eyes not masked in headseats turned toward Oculus to see what this newly flushed state could bring to the world’s consumers. Some observers expected Oculus to reveal further details about the first consumer version Rift headset, CV1. The company’s silence on the hardware, however, suggests that the Rift likely won’t be released in 2014.

So what exactly was Oculus up to at E3?

“The real highlight here is the content that developers are able to make,” Oculus VR’s CEO, Brendan Iribe, tells Fast Company. “This content is starting to be really polished for VR. We need more content. That’s up to the ecosystem, the community, third-party developers. And we announced we are going to make games ourselves.”

Read the full article at Fast Company.